How Retailers Can Improve Experiences for their Customers
With changes that resulted from the pandemic, both temporary and permanent, many retail businesses are finding themselves scrambling to meet the new expectations of their customers. A 2021 consumer behavior report found that a positive in-store experience can have a major impact on a company’s overall revenue and growth. In fact, the report found that 90% of consumers surveyed say that if they have a positive experience, they are more likely to return again. 65% of consumers say they are likely to spend more online with a brand if they have a positive in-store customer experience.
The good news is, even though online shopping has taken off significantly over the past several years, in-store shopping is still a very popular option among consumers. So, how can retailers continue to provide positive experiences for their customers while also embracing change?
Because of the 2020 pandemic, health has become a big factor for many consumers deciding where to shop or dine. Retailers must be flexible enough to be aware of those customers who are especially weary, as the perception of not being health-conscious enough could be what drives their business away. In order to fully embrace change, some retailers have started to utilize flexible marketing tools, such as digital signage.
Digital signage is not a one-size-fits-all form of advertising, but that’s a good thing. The versatility of a digital display is part of what makes them so appealing to customers and retailers alike. A digital sign can showcase a static, non-interactive image, like a menu or a QR code that leads to some form of data collection in exchange for a product discount. On the flip side, it could also be a fully-interactive catalog that allows a customer to check out, peruse add-ons or engage with the business in other ways.
Perhaps the true allure of digital displays is how simply they can be changed to meet the needs and preferences of a retailer’s customers. If a business finds that their customers are not interacting the way they had hoped with their fully-interactive display, they can change it to a static image to determine how that appeals to their audience. Digital signage is flexible and can accommodate the wishes of a retailer and their customers.
If you are ready to learn more about how digital signage would improve the retail experience for your customers, find out more here or let’s set up a time to chat.